Boost Your Sales
In today's volatile marketplace,
even seasoned pros sometimes need
help.
Take this survey to see if you're
keeping pace with modern selling savvy.
-
To
achieve success, the modern sales professional must:
- Acquire more
product knowledge
- Continuously
learn new skills
- Practice proven
sales techniques
- In addition to
knowing the product, a successful salesperson should:
- Speak the
customer’s language
- Build rapport
with the customer’s staff
- Read the
customer’s annual report before the sales call
- To effectively
handle rejection, recognize that:
- You might be
offered a second chance
- It gives you an
opportunity to improve your skills for next time
- Rejection is
rarely personal
- Recent research
confirms that salespeople feel completely caught up less than:
- 20 percent of the
time
- 50 percent of the
time
- 65 percent of the
time
- Sales
professionals often make the mistake of:
- Calling on too
many people in one day.
- Spending too many
time on low-potential clients
- Concentrating on
people who can’t make the decisions
- When developing
a sales plan for each call, you should:
- Have a
predetermined “advancement objective”
- Prepare a list of
questions designed to identify customer needs
- Ensure the client
knows the agenda
- To build a
rapport with your customer:
- Comment on some
item you see in the office.
- Seek commonality
of interests to establish a connection
- Ask personal
questions about family and hobbies
- An effective way
to obtain referrals is:
- Ask
- Wait for
customers to offer
- Seek the proper
timing and opportunity
- When posing
open-ended questions to determine the customer’s needs:
- Listen for a
hidden agenda
- Ascertain if you
are talking to the final decision-maker
- Ask both tactical
and strategic questions
- The main lesson
to learn from an objection is:
- You need to ask
more questions
- Your product
might not be compatible with the customer’s needs
- The customer
might not be ready to make a decision
QUIZ ANSWERS
(Each correct answer is worth 10 points)
- B. The marketplace changes
rapidly, so don’t rely on old sales techniques. You must continuously
learn new setting approaches that are aligned with how your customers
conduct business.
- A. Suggest you understand
your customer’s business by using appropriate words or phrases.
- C. Don’t take it
personally. Analyze why they said no, and make adjustments in your
setting approach.
- A. Research show a majority
of sales people feel caught up less than 20 percent of the time.
Develop more efficient systems for prioritizing your tasks and managing
your client lists.
- B. Think strategically about
your entire sales territory and devote more attention to accounts having
the greatest potential for return on investment.
- A. “Advancement objectives”
move the sales process forward – agreeing to a telephone conversation or
scheduling a meeting with other decision-makers. Sales derive from
events that build a partnering relationship with clients.
- B. Never ask personal
questions or questions about items in the office. Instead, ask
open-ended questions about his career or accomplishments, or ask
questions about his personal interests.
- A. Existing customers are an
ideal source for new prospects. Ask when you have earned their
confidence.
- C. Tactical questions such
as “What are your greatest concerns?” reveal existing customer needs.
Strategic questions such as “What is the ultimate objective of your
organization?” provide a broader and more thorough understanding of
present needs.
- A. You
must discover the problem and the issue that prompted it. If you
haven’t asked enough questions to suggest an effective solution,
customers often offer objections. Persist in a way that indicates your
genuine interest in helping solve the problem.
Quiz Scoring
80-100
You possess the relevant and
effective skills for a volatile sales environment
60-70
Review the concepts presented
here and practice them often.
BELOW 60
Take this quiz again and determine which skills will take you
to the next level of success.
Book Marsha, the Decontaminator of Toxic People,
to ignite your next
meeting or event!
1.866.661.8756 for booking information
or email at
Marsha@MarshaPetrieSue.com.
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